About Love Teams & Fandoms

For decades, the phenomenon of love teams has graced Philippine society with much delight and entertainment. Its popularity is prompted by the Filipinos’ traditional belief in true love: happy endings and how it conquers everything. Through the years, different tandems even as early as the ‘30s, were paired to project optimism and bliss in romance.

This section will introduce the local fan culture in the Philippines and its media staple: love teams.

Love teams: A Media Staple in PH Cinema

Written by Zen Alday

As seen from the impact of local on-screen lead pairings throughout the years namely Nora Aunor and Tirso Cruz III, Sharon Cuneta and Gabby Concepcion, Claudine Baretto and Rico Yan; love teams have become the backbone of movies and television shows as their popularity continues to transcend generations.

What You Do For Love: The Establishment of Love Team Fandoms

Written by Aisha Villaflor

For many years, fandoms have been a part of Filipino popular culture, and their intense emotional bonds with their idols have been the subject of numerous studies. Because they are more "real" than the "ships" that are common in fanfiction, love teams are exclusive to the Philippine entertainment industry.